Privacy Policy

Effective September 18, 2012

This Privacy Policy explains how IPossess Software, LLC ("we," "us") handles information when you use the Pupwave mobile app (the "App") and the website at pupwave.app (the "Site"). If you have questions, email [email protected].

The short version

• Pupwave doesn't require an account.
• Your dogs' names, photos, notes and saved sounds are stored on your device. We don't receive them unless you choose to share a sound.
• The free version shows ads from Google AdMob, which may collect device information to show and measure ads.
• Purchases are processed by Apple or Google. We never see your payment details.
• We collect anonymous usage data, such as which tones are played and saved, to improve Pupwave. It is not linked to your name, and you can turn it off in Settings.
• If you choose to tell us about your dog, such as breed, age or what triggers barking, we use it to improve suggestions and to create combined, de-identified insights.
• We do not sell your personal information.

1. Information stored on your device

When you save a sound, the App stores the dog's name, button label, optional note, optional photo, color and sound settings on your device. This information stays on your device and is not sent to us. Deleting the App deletes this information.

If you add a photo, the App asks for access to your camera or photo library and uses only the photo you choose. We don't scan or upload your photo library.

2. Sounds you share

If you use the Pro sharing feature, the App uploads the shared button's details (dog name, label, note, sound settings and photo, if included) to our servers to create a link. Anyone who has the link can add that button to their App. Shared items are stored for 90 days and then deleted. You can ask us to delete a shared item sooner by emailing us.

3. Usage analytics

To understand how Pupwave is used and to make it better, the App sends anonymous usage events to us and our analytics provider, PostHog. These events include:

• App activity: screens viewed, features used, tones played and saved (frequency, sound style, volume and play length), training sounds used, sharing and upgrade activity, and the time and day of use.
• Device and app information: device model, operating system, app version, language and settings such as dark mode.
• General region: country and state or region, estimated from your IP address. We do not store your full IP address or collect precise location.
• A random app ID created when you install the App, so we can count active users and understand usage over time. It is not your advertising identifier and is not linked to your name, email or other apps. Deleting the App resets it.

We do not collect your dogs' names, photos or notes as part of analytics. You can turn off usage analytics at any time under Settings, Share Usage Data.

4. Optional dog profile and feedback

You may choose to tell us about your dog, such as breed, age range, size and what usually triggers barking, and to rate whether a sound worked. This is always optional. We use it to suggest tones that may work for dogs like yours and to learn which sounds help which dogs. It is stored with your random app ID, not your name.

5. How we use and share insights

We use the information above to operate and improve Pupwave, fix problems, develop new features and products (including possible training devices), understand our audience, and measure and sell advertising and sponsorships. We may share combined, de-identified insights with partners, such as "dog owners in Florida most often use Pupwave for doorbell barking." These insights cannot reasonably be used to identify you, and we commit not to try to re-identify them. We do not sell your personal information or share it for cross-context behavioral advertising, other than through the advertising described in section 6, which you can control.

6. Advertising

The free version of the App shows ads provided by Google AdMob. AdMob may collect and use information such as your device's advertising identifier, IP address, approximate location derived from IP address, device type and ad interactions to show, limit and measure ads. On iPhone, the App asks your permission before allowing access to your advertising identifier. If you are in the European Economic Area, the United Kingdom or Switzerland, the App asks for your consent before personalized ads are shown, and you can change your choice anytime under Settings, Privacy Choices. To learn more, see how Google uses information from apps that use its services. Upgrading to Pro removes ads.

7. Purchases

Pupwave Pro is purchased through the Apple App Store or Google Play. Apple or Google processes your payment. We receive confirmation that a purchase was made so we can unlock Pro, but we don't receive your name, payment card or billing address.

8. Support emails

If you email us, we receive your email address and whatever you include in your message. We use it only to respond and to improve the App.

9. Our website

Our hosting provider keeps standard server logs, such as IP address, browser type and pages visited, for security and reliability. We may use Google Analytics and Google Ads conversion tracking on the Site to understand visits and measure our advertising. These services use cookies. You can opt out of Google Analytics with Google's browser add-on and manage ad personalization at adssettings.google.com.

10. Children

Pupwave is a general-audience app and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has sent us personal information, contact us and we will delete it.

11. Your choices and rights

You can delete your saved data at any time by deleting buttons in the App or deleting the App. You can turn off usage analytics under Settings, Share Usage Data. You can turn off ad tracking in your device settings or use Privacy Choices in the App. Depending on where you live, you may have rights to access, correct, delete or obtain a copy of personal information, and to opt out of the sale or sharing of personal information or targeted advertising. To make a request, email [email protected]. We will not discriminate against you for exercising your rights.

12. Security and retention

We use reasonable safeguards to protect information we handle. We keep raw usage events for 25 months and then delete them or keep them only in combined, de-identified form. We keep other information only as long as needed for the purposes described here, or as required by law.

13. Changes to this policy

We may update this policy from time to time. We will post the new version on this page and update the effective date. Significant changes will also be noted in the App.

14. Contact

IPossess Software, LLC
2883 Executive Park Drive, Suite 103
Weston, FL 33331
[email protected]